At DentalPlans.com, we provide our valued Affiliates with the tools you need to succeed. As part of our ongoing commitment to your success, we’ve developed the Search Engine Optimization (SEO) tutorial below to help you improve your website’s rankings in the major search engines. By successfully implementing these SEO techniques, you can effectively drive more quality traffic to your site and generate more discount dental plan sales!

• SEO Introduction
  • Build an SEO Friendly Site
  • Write Original & Relevant Content
  • Implement a Solid Link Building Strategy

Search Engine Optimization is the process of making your website "search engine friendly" to improve its natural or organic rankings in Google, Yahoo, MSN and other search engines (SE). The key components to a successful SEO strategy include:

• Writing original content that targets specific keywords
• Getting other sites with relevant content to link to your site
• Building sites that are easily accessible to both searchers & search engines

When people are searching for something online, they typically visit a search engine like Google and enter their search terms – better known as keywords. The search engine then displays the sites that are most relevant to the searcher’s keywords according to their search algorithm and indexing system. The higher your site gets ranked on the Search Engine Results Pages (SERPs) for specific keywords, the greater the volume and quality of traffic to your site.

In general terms, websites that provide a rich user-experience will usually rank well on the SERPs. Major search engines like Google want to display search results that feature the most relevant and useful websites. As a rule of thumb when assessing your existing and/or future SEO efforts, always ask yourself the following questions

• "Will this enhance the user experience for my visitors?"
• "Will this encourage visitors to return to my site?"
• "Is this unique to my site or is it found elsewhere?"

More specifically, search engines favor sites with original content, accessible site structure, as well as inbound and outbound links to other sites with relevant content. On the other hand, search engines penalize websites for a variety of reasons including keyword stuffing and having duplicate content that has previously been published elsewhere online.

Please understand that getting your website to rank organically is not something that happens overnight. Focus on providing a unique user experience to your site visitors and you will be pleasantly surprised by the results.

By optimizing your website with proven SEO techniques and targeting dental-related keywords, you can increase the number of qualified visitors to your site which will lead to more discount dental plan sales.

Click here for tips on building an SEO friendly website.